ABOUT US

Pineda de Forsberg Consulting (PdFC) leadership and coaching was founded in 2012 by Dr. Sandra Pineda de Forsberg, with the goal to contribute to the development of solid leaders who by being transformed can become change agents in their working environments, their way of doing business and how they relate to the wider society. We are passionate about truth, authenticity, courage, and conquering as a means for solid leaders to build up their lives and careers upon. Solid leaders are expected to deliver and remain standing whatever the challenge they may face. Our work is therefore characterised by truth finding, reflexion, deep listening and perspective taking as essentials for the foundation of a sustainable and successful solid leadership. We research and employ a unique combination of concepts such as Negotiation, Perspective Taking and Peace for the advancement of successful solid leaders in any context. We dream of better leaders for a better and peaceful world and strive to do this in any humble way we can.

All PdF Consulting services are characterized by passion for people’s growth, scientifically solid and innovative methodologies, and practical applications for everyday life resulting in concrete and measurable results.

As we serve our clients we are guided by the following principles:

Passion for truth finding
Our commitment to truth finding is essentially the process of asking Socratic questions type to find the root cause of the problem hindering the freedom, advancement and happiness of our clients.

Commitment to develop solid leaders
We are committed to providing quality services and methods that progress the development of solid leaders aiming to unlock their potential, unveil blind spots, and create empowering strategies for transformational shift from confusion to clarity, from fear to courage and unproductive to productive and meaningful work.

Dedicated to research and learning
It is a priority for us to pursue excellence through continuous learning and research so that our clients are best served with the latest findings from the fields in which we operate, such as leadership, coaching, conflict, negotiation, and perspective taking.

Inspired by promoting peace at work
We are committed to work and campaign for peace starting with our lives, workplaces, families and communities. We, therefore, encourage honoring attitudes toward the other being demonstrated by respectful and compassionate interactions, perspective-taking on the other needs and promoting collaborative dialogues when handling conflicts in the search for negotiated peaceful solutions at the workplace.

ABOUT SANDRA

Director of PdF Consulting

She is the Founder and Managing Director of Pineda de Forsberg Consulting and author of the book Conflict, Negotiation and Perspective-Taking (in print).
Prior to starting PdFC in Switzerland, where she currently lives, Sandra spent 20 years working internationally in more than 60 countries in the international NGO sector leading Public Relations and Mass Media Campaigns. She is acquainted with handling relations with high level government authorities, diplomacy, and the business. These skills she also later used in the corporate world B2B sector, taking responsibility for building an international business relations strategy collaborating with various governments.

Sandra has pursued graduate studies with a master’s degree in International Relations and Diploma in Communication Research both at Uppsala University in Sweden, and a bachelor’s degree in theology at the Open University in the UK. She worked as a research assistant at Stockholm University in Sweden, and lately obtained her PhD in Peace Education Research with focus on negotiation competences and perspective taking at Zürich University in Switzerland.
Growing up in Colombia a country facing great challenges and crises she learnt to develop resilience and perseverance. She rejects any notions of victimization of people, instead her ethos is characterized by staunch belief in people’s potential to reach their dreams as well as uncompromising finding practical solutions for conquering them.

Sandra affirms that we are all gifted and capable to overcome in order to achieve our dreams. Through her NGO PHEBE Children she puts into practice what she teaches, helping poor communities in her native Colombia to raise up from hopelessness and poverty. Sandra’s passion is building solid leadership for transforming communities! In addition, she loves jogging, enjoy learning languages and is learning horse riding. Overcoming her own fear, she realized her dream to do paragliding.